E-Commerce Store

Overview:
Schbang Shop was an e-commerce venture dedicated to offering high-quality graphic t-shirts suitable for various occasions. As the founder and product manager, I undertook the entire process from concept to execution. This project not only involved creating an appealing online store but also optimizing it for better user experience, running effective ad campaigns, and monitoring performance through data analytics.

Project Duration: August 2021 to January 2022

Key Achievements:
 

1. E-commerce Website Development: I conceptualized and designed the Schbang Shop website, ensuring an intuitive and user-friendly interface. The goal was to provide an engaging platform for customers to explore and purchase my unique t-shirt designs.
    

2. Drop-Shipping Integration: To efficiently handle logistics, I set up a drop-shipping channel, allowing us to deliver products directly to customers in the USA. This eliminated the need for maintaining inventory and reduced operational overhead.
    

3. Product Design and Mockups: I took an active role in the product design process, curating a collection of high-quality graphic t-shirts. I also created eye-catching t-shirt mockups that showcased the designs effectively, enhancing the overall shopping experience.
    

4. Advertising Campaigns: To reach our target audience, I formulated and executed effective advertising campaigns. These campaigns not only attracted potential customers but also increased brand visibility in the competitive e-commerce market. Gained 7000 followers on instagram in 5 months.
    

5. Sales Growth: Through dedicated efforts and effective marketing strategies, I achieved significant sales, generating $6000 in revenue within a relatively short period.
    

6. User Experience Enhancement: I analyzed user behavior on the website and implemented improvements that reduced the average conversion time from 30 minutes to just 10 minutes. This streamlined the purchasing process and improved customer satisfaction.
    

7. Data-Driven Optimization: Google Analytics played a pivotal role in assessing the effectiveness of our advertising campaigns. By regularly analyzing the data, I managed to reduce the cost per conversion rates by 20-30%, making our marketing efforts more efficient.